lighthouse01, lutz, kucher, consulting, design, strategy, design thinking, market innovation, product range, brand strategy, design strategy
                                lighthouse01, lutz, kucher, consulting, design, strategy, design thinking, market innovation, product range, brand strategy, design strategy

TranzX - Brand Design

a brand upgrade

challenge

providing TranzX a higher quality brand design, complimenting the new product design language with its iconic s-curve.

solution

a brand design that was driven by minimalism, a key detail and the poweful colour combination of white/red/black. Consistently applied over all brand media, ranging from product, brand- and product communicationn, corprorate architecture, all the way to exhibition design.

                    lighthouse01, lutz, kucher, consulting, design, strategy, design thinking, market innovation, product range, brand strategy, design strategy
                    lighthouse01, lutz, kucher, consulting, design, strategy, design thinking, market innovation, product range, brand strategy, design strategy
                    lighthouse01, lutz, kucher, consulting, design, strategy, design thinking, market innovation, product range, brand strategy, design strategy
                    lighthouse01, lutz, kucher, consulting, design, strategy, design thinking, market innovation, product range, brand strategy, design strategy
                    lighthouse01, lutz, kucher, consulting, design, strategy, design thinking, market innovation, product range, brand strategy, design strategy

what's beyond the horizon?