about
The studio of Lutz Kucher — brand, product & experience innovation, market opportunities, and the strategy that grows from them. The work is led personally; around each engagement Lutz assembles the right specialists from a seasoned network of independent design and innovation experts.
Lutz Kucher is one of Europe's pioneers of design strategy and design thinking — someone who loves to connect the dots a bit ahead of time, developing solutions that change the rules of the game. Over 35 years he's turned technology, trends and latent needs into brands and products that matter — helping create entire market categories, from the European eBike market to connected mobility safety — and spent 18 years bringing Strategic & Transformation Design into European higher education at FH Joanneum, Graz.
Track record: Co-architect of the €20B European eBike market (Bosch · Haibike, where we invented the performance eBike · Winora) · co-founder Spoke Safety · co-founder PARK, Europe's first Strategic Design consultancy · partner at KISKA · 18 years at FH Joanneum, Graz · internationally awarded.
Spot the opportunity. Sharpen the strategy. Multiply the return.
lutz kucher
market innovation, brand & design strategy, branding & experience design
lutz, is a passionate designer and one of the european pioneers in design strategy and design thinking. he loves to connect the dots a bit ahead of time, to develop with his clients trendsetting solutions that change the rules of the game. lutz focussed the last 20+ years with his work and at university on a more sustainable mobility and the design of value adding experiences. in the rare moments, when he’s not thinking design, he enjoys working on the fields and writing children books.
martin fišer
business innovation, operational excellence & process integration
martin is a kaizen evangelist and renowned for his expertise in process optimization, lean methodologies and team development. through his adept implementation of agile leadership principles, martin empowers teams to adapt swiftly to evolving challenges and seize opportunities for optimization and growth.
In short, martin is a forward-thinking professional dedicated to driving operational excellence, fostering innovation, and leading organizations towards success in today's dynamic business landscape.
marko damiš
graphic design, branding, multimedia
marko, is a high-passion communication design expert, brand strategist and design philosopher. he magically connects the dots from a diverse array of competences, whether we’re talking business strategy, graphic design, branding, multimedia all the way to contemporary art.
anton brousseau
transportation design
anton is a transportation designer focused on the electric future. his passion is anything on two wheels, but like all designers he enjoys solving any problem worth solving. when he's not working, he can be found traveling the world in search of the next spark of inspiration for the future projects to come.
thomas hesse
transportation and industrial design
tom, is a seasoned product design expert, with a broad transportation design track record and an outstanding implementation competence, which he also enjoys passing on to his students at the design university in linz. austria. being a passionate snow-boarder tom is often found high-up in the mountains testing his latest snowboard developments.
marjeta černe
3D brand experiences
marjeta, is a highly acclaimed slovenian architect, who adds this very special touch to our clients brand touch points and 3D brand experiences. no matter whether we talk retail, POS or exhibition design, marjeta creates these high-style statements, that let our clients brands shine each time a little stronger.