desirable experiences


we create sustainable
brands, products and

what we do

increasing our customers competitiveness and innovating mobility.

Lutz, with Kucher&Thusbass, has succeeded to develop a design language that provided our brand and products a sustainable identity with high recognition, appreciation and timeless relevance. A job well done, gentlemen!

Thorsten Kuehlcke - Bosch eBike Systems

why we do it

because design can change the game - sustainably.

... Lutz led product innovation leveraging physical assets into a clearly demarcated opportunities, led global teams UI/UX development ... and developed with lighthouse01 a Panasonic brand design language, that easily stands out as superior.

Jarrett Wendt - Executive Vice President - Smart Mobility Office, Panasonic North America

how we do it

where passion meets strategy.

Lutz and Alex, with Kucher&Thusbass, have contributed with the design of the revolutionary Winora ebike range 2011 and their amazing work for Haibike to evolve the ebike market to its next evolutionary stages.

Susanne Puello, former Geschäftsführer of the Winora Group & Haibike

what's beyond the horizon?