capturing new target groups with a democratic design and an outstanding price/design value.
targeting business opportunities in upcoming price/design sensitive new market segments.
the Mavis, redefined the classical city bike, by integrating the racktype battery in an innovative way, that provided the ebike with an unparalleled elegance. and that at a new entry price point, which gave the OEM the chance to counter ebike discounters. keeping existing customers and attracting upcoming more price sensitives within their established distribution channels. with a product that offered an outstanding price/design value. translating the success formula of Ikea, Zara, Decathlon and others into the ebike business.