Panasonic - Smart Mobility Office
a market re-entry strategy
challenge
Repositioning a former market leader to regain drive-system share.
solution
results are subject to NDA.
... Lutz led product innovation leveraging physical assets into a clearly demarcated opportunities, led global teams UI/UX development ... and developed with lighthouse01 a Panasonic brand design language, that easily stands out as superior.
Jarrett Wendt - Executive Vice President
Smart Mobility Office, Panasonic North America
