Panasonic, one of the leading players in smart mobilities and the former market leader in ebike drive systems, decided to regain market share in the ebike market by rethinking their offering and positioning. lighthouse01 has been asked asked to support this process in the areas of product innovation, brand design language development, product design- and UX design development.
results are subject to NDA.
... Lutz led product innovation leveraging physical assets into a clearly demarcated opportunities, led global teams UI/UX development ... and developed with lighthouse01 a Panasonic brand design language, that easily stands out as superior.
Jarrett Wendt - Executive Vice President
Smart Mobility Office, Panasonic North America