lighthouse01, lutz, kucher, consulting, design, strategy, design thinking, market innovation, product range, brand strategy, design strategy
                                lighthouse01, lutz, kucher, consulting, design, strategy, design thinking, market innovation, product range, brand strategy, design strategy

Citybug - Website Design

creating a lifestyle category

Likely the first lifestyle e-scooter on the street — exceeding sales expectations.

challenge

the websites mission was to orchestrate the Citybug 2 as an urban lifestyle mobility product, and to provide a corresponding online shopping experience.

solution

communicating the keywords - global, urban lifestyle, new mobility – the website offered a user experience that took the audience on a stylish journey into the new world of micro mobility, leading the potential customer to a premium shopping place, that puristically promoted the citybug 2 and its accessories.

                    lighthouse01, lutz, kucher, consulting, design, strategy, design thinking, market innovation, product range, brand strategy, design strategy
                    lighthouse01, lutz, kucher, consulting, design, strategy, design thinking, market innovation, product range, brand strategy, design strategy
                    lighthouse01, lutz, kucher, consulting, design, strategy, design thinking, market innovation, product range, brand strategy, design strategy
                    lighthouse01, lutz, kucher, consulting, design, strategy, design thinking, market innovation, product range, brand strategy, design strategy
                    lighthouse01, lutz, kucher, consulting, design, strategy, design thinking, market innovation, product range, brand strategy, design strategy
                    lighthouse01, lutz, kucher, consulting, design, strategy, design thinking, market innovation, product range, brand strategy, design strategy

what's beyond the horizon?