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Zeiss - Cinemizer
minimalistic
avantgarde
an advanced technology, orchestrated in a sculptural statement of minimalism, was one of the pioneers promoting the idea of virtual reality.
challenge
developping a redesign that suited the more sophisticated design lifestyle of the trendsetting target groups.
solution
minimalism – turning an originally rather mechanical appearance into a sculptural statement of minimalism, complimenting the world of apple and other style missionaries.
![](/imager/images/1069/zeiss-oled_190511_110015_f57dc4b197554add0f15fc1795d17df6.jpg)
![lighthouse01, lutz, kucher, consulting, design, strategy, design thinking, market innovation, product range, brand strategy, design strategy](/imager/images/1067/1_190511_105958_4913af1574cd714dff4ba16a84290b32.jpg)
![lighthouse01, lutz, kucher, consulting, design, strategy, design thinking, market innovation, product range, brand strategy, design strategy](/imager/images/1068/2_190511_110002_4913af1574cd714dff4ba16a84290b32.jpg)