Zeiss - Cinemizer
minimalistic
avantgarde
an advanced technology, orchestrated in a sculptural statement of minimalism, was one of the pioneers promoting the idea of virtual reality.
challenge
developping a redesign that suited the more sophisticated design lifestyle of the trendsetting target groups.
solution
minimalism – turning an originally rather mechanical appearance into a sculptural statement of minimalism, complimenting the world of apple and other style missionaries.