lighthouse01, lutz, kucher, consulting, design, strategy, design thinking, market innovation, product range, brand strategy, design strategy
                                lighthouse01, lutz, kucher, consulting, design, strategy, design thinking, market innovation, product range, brand strategy, design strategy

Zeiss - Cinemizer

minimalistic
avantgarde

an advanced technology, orchestrated in a sculptural statement of minimalism, was one of the pioneers promoting the idea of virtual reality.

challenge

developping a redesign that suited the more sophisticated design lifestyle of the trendsetting target groups.

solution

minimalism – turning an originally rather mechanical appearance into a sculptural statement of minimalism, complimenting the world of apple and other style missionaries.

                    lighthouse01, lutz, kucher, consulting, design, strategy, design thinking, market innovation, product range, brand strategy, design strategy
                    lighthouse01, lutz, kucher, consulting, design, strategy, design thinking, market innovation, product range, brand strategy, design strategy

what's beyond the horizon?