hence they developed their idea of an exclusive lifestyle ebike brand, named Freiherr, with an array of puristicly designed ebikes, addressing the identities of different target groups. it was a look into the future of this still sleeping market and urban mobility in general. a compelling vision, which they shared with the leading people in the bike business, triggering their imagination what could be possible, if this new category was approached with passion and consequence. the rest is history ...