Citybug - New Scooter Concept
the best of all worlds
challenge
the next generation scooter was positioned to be an allround scooter, serving diverse target groups, as well as upcoming sharing services.
solution
getting the best of all worlds was the corresponding approach. larger wheels for a comfortable ride, yet being as compact as possible. all metal construction to survive the urban rental jungle, yet conveying dynamic and style. unique in character, yet providing plenty of surfaces, for service providers to ‚sticker‘ their brand design. iconistic in shape, yet progressive in details. to sum it up – offering the most value and individual style for the money.