lighthouse01, lutz, kucher, consulting, design, strategy, design thinking, market innovation, product range, brand strategy, design strategy
                                lighthouse01, lutz, kucher, consulting, design, strategy, design thinking, market innovation, product range, brand strategy, design strategy

Citybug - New Scooter Concept

the best of all worlds

challenge

the next generation scooter was positioned to be an allround scooter, serving diverse target groups, as well as upcoming sharing services.

solution

getting the best of all worlds was the corresponding approach. larger wheels for a comfortable ride, yet being as compact as possible. all metal construction to survive the urban rental jungle, yet conveying dynamic and style. unique in character, yet providing plenty of surfaces, for service providers to ‚sticker‘ their brand design. iconistic in shape, yet progressive in details. to sum it up – offering the most value and individual style for the money.

                    lighthouse01, lutz, kucher, consulting, design, strategy, design thinking, market innovation, product range, brand strategy, design strategy
                    lighthouse01, lutz, kucher, consulting, design, strategy, design thinking, market innovation, product range, brand strategy, design strategy
                    lighthouse01, lutz, kucher, consulting, design, strategy, design thinking, market innovation, product range, brand strategy, design strategy
                    lighthouse01, lutz, kucher, consulting, design, strategy, design thinking, market innovation, product range, brand strategy, design strategy
                    lighthouse01, lutz, kucher, consulting, design, strategy, design thinking, market innovation, product range, brand strategy, design strategy
                    lighthouse01, lutz, kucher, consulting, design, strategy, design thinking, market innovation, product range, brand strategy, design strategy
                    lighthouse01, lutz, kucher, consulting, design, strategy, design thinking, market innovation, product range, brand strategy, design strategy
                    lighthouse01, lutz, kucher, consulting, design, strategy, design thinking, market innovation, product range, brand strategy, design strategy
                    lighthouse01, lutz, kucher, consulting, design, strategy, design thinking, market innovation, product range, brand strategy, design strategy

what's beyond the horizon?