Zeiss - VR One
developing a design concept, that could position Zeiss new VR 1 virtual reality glasses, successfully against more trendy brands like Google or Samsung.
creating an array of design visions - ranging from high-tech style to more sport and fashion driven concepts. applying new textile materials that opened up new possiblities for a more intuitive usability and a radical new esthetic. challenging not only the competitors, but also the Zeiss design philosophy.