lighthouse01, lutz, kucher, consulting, design, strategy, design thinking, market innovation, product range, brand strategy, design strategy
                                lighthouse01, lutz, kucher, consulting, design, strategy, design thinking, market innovation, product range, brand strategy, design strategy

Haibike - Vision NXTLVL eMTB

offroad
hardware

challenge

early on we asked ourselves an essential question - what is the real identity of an eMTB? Is it just a MTB with a drive system, or is it rather a lean offroad motocycle, or... does it have it‘s very own product identity?

solution

the NxtLvl vision, answered the question in a pretty radical way. Not MTB, not motorcycle, but a no-fuss, heavy duty offroad sports equipment. With a more solid, more aggressive geometry and character – a beast ready to dominate the trail.

                    lighthouse01, lutz, kucher, consulting, design, strategy, design thinking, market innovation, product range, brand strategy, design strategy
                    lighthouse01, lutz, kucher, consulting, design, strategy, design thinking, market innovation, product range, brand strategy, design strategy
                    lighthouse01, lutz, kucher, consulting, design, strategy, design thinking, market innovation, product range, brand strategy, design strategy

what's beyond the horizon?