pushing the limits of ebike category thinking, by envisioning new ebike sub-segments to inspire OEMs and to support them in their quest to differentiate.

two new urban ebike types – the Urban-ATB and the Cross-Pro. the first, taking up the idea of automotive SUVs, never driven offroad, but impressing by their presence and practicality. the perfect vehicle to stake your ground. the second, merging cross and trekking into an elegant and dynamic new type of city bike, targeted to the high-achieving female urbaneer.