ensuring, that the revolutionary product range got communicated adequately, that the designated target groups were addressed effectively and that the brand Winora received a lifestyle upgrade as well, K&T was asked to develop the brand design.

the brand design was as minimalistic and high class as the product design. lifestylish, informative, target group specific and orchestrating, the Winora brand design set the new standards for a more differentiated and lifestyle oriented brand- and product communication in the ebike market.